Sell + Scale Summit brings together a community of sellers, experts, and speakers for three days of education, networking, and world-class entertainment.
New and experienced sellers will leave the conference with new ideas, inspiration and networking connections to grow and scale the e-commerce business of their dreams.
Helium 10 has assembled a diverse Industry Advisory Council (IAC) to provide objective and trusted support to Helium 10 in creating the Sell + Scale Summit.
The council’s experience and expertise help ensure that the Sell + Scale Summit
exceeds expectations for sellers in attendance.
The IAC supports the Sell + Scale
Summit by identifying industry trends to
ensure the conference programming
reflects current trends and the changing
landscape of the e-commerce industry.
The IAC actively partners with Helium 10
on conference programming and represents
the voice of the seller to ensure that Sell +
Scale Summit delivers the utmost value to
all attendees.
Industry Advisory Council
Helium 10 has assembled a diverse Industry Advisory Council (IAC) to provide objective and trusted support to Helium 10 in creating the Sell + Scale Summit.
The council’s experience and expertise help ensure that the Sell + Scale Summit
exceeds expectations for sellers in attendance.
The IAC supports the Sell + Scale
Summit by identifying industry trends to
ensure the conference programming
reflects current trends and the changing
landscape of the e-commerce industry.
The IAC actively partners with Helium 10
on conference programming and represents
the voice of the seller to ensure that Sell +
Scale Summit delivers the utmost value to
all attendees.
Anne Ferris
E-commerce Seller and Mentor
Anne is a 7-figure Amazon and E-commerce seller and mentor who lives on the sunny beaches of Costa Rica. Anne's passions and expertises include branding, social media marketing, content creation, and ethical marketing.
She loves to help sellers ignite their creativity and create brands that inspire them and their customers. When not working on her brands, she teaches breath work to entrepreneurs. She believes that success without fulfillment really is the ultimate failure and works with entrepreneurs on self development techniques that help them live their most joyful lives.
Brandon Young
Founder of Data Dive
Brandon is an 8 Figure seller, award-winning consultant, lead instructor at Seller Systems, founder of Data Dive, and is considered by many to be one of the leading experts in Amazon Private Label research and optimization processes.
Brandon's strengths lie in his in-depth knowledge of Amazon’s ranking algorithm and ability to create data-based processes that improve the success rates and profitability of FBA businesses.
Cara Sayer
Founder of SnoozeShade
Cara is an entrepreneur and the inventor of SnoozeShade, the world’s bestselling range of baby sun and sleep shades. In 2009, Cara found herself in need of a solution to help her baby daughter sleep in the pushchair. She couldn’t find anything already on the market, so she decided to create that solution herself!
Despite having no previous experience in retail or manufacturing, Cara has since turned SnoozeShade into a global brand that has helped hundreds of thousands of parents (including royalty and celebrities), won more than 80 awards, and is recommended by the world’s leading baby-sleep experts. Cara is passionate about teaching other small-business owners what she has learned, sharing the real ups and downs of running and growing a business in her signature straight-talking style.
Chris McCabe
Founder of ecommerceChris
Former Amazonian Chris McCabe helps sellers communicate with Amazon to protect (and save) their businesses. After working for Amazon for many years evaluating seller account performance and enforcing Amazon’s policies, Chris launched ecommerceChris. He teaches sellers how to think like Amazon, and helps them protect their accounts, appeal listing restrictions and suspensions, report abuse, and escalate seller issues.
Destaney Wishon
CEO of BetterAMS
Destaney Wishon is Co-Founder and CEO of BetterAMS. BetterAMS is an Amazon Advertising agency focusing on Sponsored Ads and DSP for some of the largest brands on the platform.
Her career in Amazon Advertising began six years ago when she got a start managing ads for some of the most well-known brands on the platform. Since then she has managed advertising initiatives for over 100 brands, and a countless number of campaigns through BetterAMS.
Kian Golzar
Product Sourcing Expert
One of the world's leading product sourcing experts who has personally visited over 500 factories and sourced over 2,500 products.
Kian manufactures for brands such as the NBA, Olympics, United Nations as well as big-box retailers and Amazon sellers. Kian specializes in product design, development, manufacturing best practices, how to find the right supplier, price negotiation, plus much more!
Melissa Burdick
President of Pacvue
Melissa Burdick is the President of Pacvue, the enterprise platform for marketplace sales, advertising, and intelligence, and now part of the Assembly family of brands.
A 10-year Amazon veteran, Melissa launched the Amazon CPG and Health & Beauty retail business. She was an early leader of the Amazon Media Group, launching the first vendor display video ad, and developed and grew the Amazon advertising business. Melissa is well known as an e-commerce thought leader, Forbes Agency Council member, a frequent guest on Bloomberg Technology, and has spoken at many leading e-commerce industry conferences.
Melissa Vong
Serial Entrepreneur, Founder, and Investor
Melissa is a serial entrepreneur, investor, and founder of multi-million dollar brands. She went from working a 9 to 5 selling cars at a dealership to selling over $20 million of products on Amazon alone.
One of her brands (Namskara) which sells a variety of organic beauty products, went on to do $1M in its first year and then was acquired in just a few short years. Her second brand (Orphic Nutrition) was co-founded alongside former professional soccer player Bryce Alderson. The company quickly scaled to millions in sales and was acquired just after three years. Melisa is proudly able to say “Jeff Bezos paid for my house” and continues to shake up the e-commerce space as an angel investor and advisor to a number of industry-leading brands.
Scott Deetz
CEO of Northbound Group
Scott Deetz helps Amazon and e-commerce entrepreneurs unlock growth and profitability bottlenecks in their businesses and then exit for a top valuation. He also advises on other strategic transactions such as improving cash flow through partner supplier negotiations, debt financing, or minority equity investments. After selling his first business, it became a passion for Scott to help other entrepreneurs get the right valuation for their company.
In addition to owning an Amazon business himself, Scott is the founder & CEO of Northbound Group, a leading strategic finance, corporate development, and sell-side M&A advisory firm focused on Amazon & e-commerce physical goods and SaaS businesses. Northbound has more than 30 full-time team members dedicated to the mission of “Helping eCommerce Entrepreneurs Achieve Life-Changing Events”.
Selene Dior
Founder of Vitae Apparel
Selene Dior is the Founder of Vitae Apparel - an inclusive, empowering lifestyle fitness apparel brand and Attribute Agency - a social media marketing agency.
Vitae Apparel was grown solely on Social Media and quickly took over the e-com fitness apparel space. Vitae's bread and butter for growth has been influencer marketing, content marketing, and through building a robust and passionate community.
Tomer Rabinovich
Founder of Top Dog
Tomer Rabinovich is a self-taught Amazon business owner whose selling success and skill at teaching others launched his role as a sought-after speaker at Amazon seller events around the world.
He currently owns multiple brands and is a trusted advisor to global aggregator companies and a consultant to some of the biggest names in the online sales industry. Following his passion for sharing his unique and valuable insights into Amazon selling, Tomer founded Top Dog, a community and hub where advanced sellers come together online, in person, and at live events. His goal is to extend the opportunity presented by Amazon selling to anyone willing to learn the business, do the work, and make their dreams come true.
Anne is a 7-figure Amazon and E-commerce seller and mentor who lives on the sunny beaches of Costa Rica. Anne's passions and expertises include branding, social media marketing, content creation, and ethical marketing.
She loves to help sellers ignite their creativity and create brands that inspire them and their customers. When not working on her brands, she teaches breath work to entrepreneurs. She believes that success without fulfillment really is the ultimate failure and works with entrepreneurs on self development techniques that help them live their most joyful lives.
Brandon Young
Founder of Data Dive
Brandon is an 8 Figure seller, award-winning consultant, lead instructor at Seller Systems, founder of Data Dive, and is considered by many to be one of the leading experts in Amazon Private Label research and optimization processes.
Brandon's strengths lie in his in-depth knowledge of Amazon’s ranking algorithm and ability to create data-based processes that improve the success rates and profitability of FBA businesses.
Cara Sayer
Founder of SnoozeShade
Cara is an entrepreneur and the inventor of SnoozeShade, the world’s bestselling range of baby sun and sleep shades. In 2009, Cara found herself in need of a solution to help her baby daughter sleep in the pushchair. She couldn’t find anything already on the market, so she decided to create that solution herself!
Despite having no previous experience in retail or manufacturing, Cara has since turned SnoozeShade into a global brand that has helped hundreds of thousands of parents (including royalty and celebrities), won more than 80 awards, and is recommended by the world’s leading baby-sleep experts. Cara is passionate about teaching other small-business owners what she has learned, sharing the real ups and downs of running and growing a business in her signature straight-talking style.
Chris McCabe
Founder of ecommerceChris
Former Amazonian Chris McCabe helps sellers communicate with Amazon to protect (and save) their businesses. After working for Amazon for many years evaluating seller account performance and enforcing Amazon’s policies, Chris launched ecommerceChris. He teaches sellers how to think like Amazon, and helps them protect their accounts, appeal listing restrictions and suspensions, report abuse, and escalate seller issues.
Destaney Wishon
CEO of BetterAMS
Destaney Wishon is Co-Founder and CEO of BetterAMS. BetterAMS is an Amazon Advertising agency focusing on Sponsored Ads and DSP for some of the largest brands on the platform.
Her career in Amazon Advertising began six years ago when she got a start managing ads for some of the most well-known brands on the platform. Since then she has managed advertising initiatives for over 100 brands, and a countless number of campaigns through BetterAMS.
Kian Golzar
Product Sourcing Expert
One of the world's leading product sourcing experts who has personally visited over 500 factories and sourced over 2,500 products.
Kian manufactures for brands such as the NBA, Olympics, United Nations as well as big-box retailers and Amazon sellers. Kian specializes in product design, development, manufacturing best practices, how to find the right supplier, price negotiation, plus much more!
Melissa Burdick
President of Pacvue
Melissa Burdick is the President of Pacvue, the enterprise platform for marketplace sales, advertising, and intelligence, and now part of the Assembly family of brands.
A 10-year Amazon veteran, Melissa launched the Amazon CPG and Health & Beauty retail business. She was an early leader of the Amazon Media Group, launching the first vendor display video ad, and developed and grew the Amazon advertising business. Melissa is well known as an e-commerce thought leader, Forbes Agency Council member, a frequent guest on Bloomberg Technology, and has spoken at many leading e-commerce industry conferences.
Melissa Vong
Serial Entrepreneur, Founder, and Investor
Melissa is a serial entrepreneur, investor, and founder of multi-million dollar brands. She went from working a 9 to 5 selling cars at a dealership to selling over $20 million of products on Amazon alone.
One of her brands (Namskara) which sells a variety of organic beauty products, went on to do $1M in its first year and then was acquired in just a few short years. Her second brand (Orphic Nutrition) was co-founded alongside former professional soccer player Bryce Alderson. The company quickly scaled to millions in sales and was acquired just after three years. Melisa is proudly able to say “Jeff Bezos paid for my house” and continues to shake up the e-commerce space as an angel investor and advisor to a number of industry-leading brands.
Scott Deetz
CEO of Northbound Group
Scott Deetz helps Amazon and e-commerce entrepreneurs unlock growth and profitability bottlenecks in their businesses and then exit for a top valuation. He also advises on other strategic transactions such as improving cash flow through partner supplier negotiations, debt financing, or minority equity investments. After selling his first business, it became a passion for Scott to help other entrepreneurs get the right valuation for their company.
In addition to owning an Amazon business himself, Scott is the founder & CEO of Northbound Group, a leading strategic finance, corporate development, and sell-side M&A advisory firm focused on Amazon & e-commerce physical goods and SaaS businesses. Northbound has more than 30 full-time team members dedicated to the mission of “Helping eCommerce Entrepreneurs Achieve Life-Changing Events”.
Selene Dior
Founder of Vitae Apparel
Selene Dior is the Founder of Vitae Apparel - an inclusive, empowering lifestyle fitness apparel brand and Attribute Agency - a social media marketing agency.
Vitae Apparel was grown solely on Social Media and quickly took over the e-com fitness apparel space. Vitae's bread and butter for growth has been influencer marketing, content marketing, and through building a robust and passionate community.
Tomer Rabinovich
Founder of Top Dog
Tomer Rabinovich is a self-taught Amazon business owner whose selling success and skill at teaching others launched his role as a sought-after speaker at Amazon seller events around the world.
He currently owns multiple brands and is a trusted advisor to global aggregator companies and a consultant to some of the biggest names in the online sales industry. Following his passion for sharing his unique and valuable insights into Amazon selling, Tomer founded Top Dog, a community and hub where advanced sellers come together online, in person, and at live events. His goal is to extend the opportunity presented by Amazon selling to anyone willing to learn the business, do the work, and make their dreams come true.